Archive for February 5th, 2008

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This striking home in the Queen Anne neighborhood in Seattle is perched on a hill so you get fantastic views of the Seattle skyline including the Space Needle. And it has a roof terrace to enjoy those views. Although it is 4500 square feet there are only two bedrooms making it more of a home for empty nesters than families. The kitchen has beautiful countertops and the home had an open floor plan that puts the emphasis on the big windows facing the view. There is also a home theater and a 100 1000-bottle wine cellar. This home is listed at $2.488 million. %Gallery-14974%

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While the mobile space is large, it’s still not simple to penetrate. Yet, with only $2 million in angel funding over the past couple years, Ringleader has done quite well. The company has put together a sophisticated on the internet advertising network, which helps with mobile ads (as well as those on the desktop). Some of its customers include Best Western, Absolut and Blu-Ray.

Well, now Ringleader has some more juice. That’s, the company has raised $6 million from W2 Group, which is a global marketing services company.

“Growth is ramping in mobile ads,” stated Bob Walczak, the CEO of Ringleader, in an interview with me. He points out that in 2005, the typical ad buy was a paltry $5,000 to $10,000 per campaign. But, as of last year, it increased to $50,000 to $100,000. “Going into 2008,” said Walczak, “we are seeing proposals for seven figures.”

There are some massive drivers, such as Google (NASDAQ: GOOG)’s Android platform and Apple (NASDAQ: AAPL)’s iPhone. But perhaps the biggest key is that mobile ads tend to get results. “We are seeing click-through rates of 2% to 3%,” said Walczak. “This compares to a traditional web ad that gets 0.1%.”

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar On the internet Guide to Decoding Financial Statements. He also operates DealProfiles.com.

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In the marketing world, the concept of “1-to-1 marketing” gets lots of buzz. After all, with the World wide web, it should be easy to personalize marketing messages, right?

Not necessarily. If anything, it’s proven to be quite difficult.

Well, that’s something that Genius.com is trying to solve. In fact, the company recently snagged $19 million in venture funding. The lead investor was Accel Partners, with additional funding coming from existing investors Mohr Davidow Ventures, Emergence Capital and Walden International.

With Genius.com, you can put together compelling emails for sales prospects. From there, the system tracks the leads and what are they looking at on your website?

Something else that’s important: it’s simple to use. “There is no need for IT,” stated David Thompson, the CEO and co-founder of Genius.com, in an interview with me. “It only takes two minutes to setup. We wanted to delight our actual users.”

The upshot: Genius.com’s customers often come from word-of-mouth. Of course, that’s perhaps the best 1-to-1 marketing system you can have.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

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As any baby boomer in business knows, it is smart to think about what to do with your business “at the end.” What will you do when the day comes when you can’t manage your business any more? Now, I know lots of business owners running successful businesses into their 70s, 80s, even 90s. But it is a good idea to plan ahead.

Here are some thoughts from New Hampshire Business Review :

The purpose of “exit planning” is to maximize the value of your business when you leave, whether you leave it to family, or sell. Think of it this way: Your business has lots of value while you’re running it, but if you stop doing what you’re doing, you don’t want your family to be left with a useless business that has no value to them and which they can’t sell for a decent price or turn over to someone else to run.  You also have a valuable retirement asset in that business.  Walking away from it is a sure way to lose that value.

One consideration: What are you doing to “clone” yourself? Who could step in if you were disabled or sick for an extended period of time?  What plans could you make for a smooth transition for someone else?

Sit down now and begin thinking about this.  Seriously.

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Dear Mindjet MindManager 7,

Yes, your name is a bit long, but I take pleasure in typing it, saying it, enjoying the sound of each syllable. The alliterative M’s echo what I state in my mind when I think of you, which is, of course, “mmm!”.

First, I have to be honest with you - you’re not the first mind mapping program I tried. I was flirting with all sorts of freeware. After I’ve used most of the free alternatives around, I was frustrated. They were too difficult, took forever to load, or were web based. I didn’t need something web based - I needed something I could come home to, a face I’d expect to see when I turn on my work station. I couldn’t find that with my former flings.

Then I thought, “Mind mapping just isn’t for me”. I should’ve known that I was lying to myself.

Of course, that’s when my love story with you started.

Former Pimp Your Work blogger Tris Hussey kept speaking about you. I forced myself to give you a try, since I knew that deep down, mind mapping represented my thought processes. I’ve always been a visual person. That’s the quickest way for me to learn and express.

So I said “Hello”, pressed that “Free Trial” button, and before I knew it, I totally purchased into your charms. Literally. Roughly $99 worth of charms.

But it was totally worth it. (We did use company funds, but that’s not the point.)

Yes, I’ve had mind mapping tools before, but not one quite like you. What was it about you that captured me so?

Simplicity. One of my frustrations with my previous tools was that they made mind mapping complicated, when it’s supposed to be the simplest thing. A bunch of shapes with arrows and lines. You made mind mapping simple for one who was frustrated, for one who thought it wasn’t for her. For one who nearly gave up.

User-friendly. It was very simple to figure you out. It seemed almost intuitive. I never had any doubts in my mind as to where the needed function was - everything you can do can be accessed wherever it needs to be accessed. It was like we’d made an instant connection and you immediately understood my thoughts.

Web-friendly. You are friendly with the internet, but not too friendly. I could insert hyperlinks, notes, spreadsheets - and you were also interacting with my Microsoft Office friends.

Beautiful. Your interface is sleek, and soothing to my eyes. Your mind map templates are creative. You know which one is my favorite? The blue and orange one with your faint watermark in the background going “Mindjet Mindjet Mindjet”. Apart from the fact that blue and orange are our corporate colors, reading your name in the background reminds me of a lover’s name etched in a tree.

I don’t know if you share these feelings, or if you already know that I think so fondly of you. But what I know is this - my love for you is so strong that I would share you with the world so that they will stand in your light in the way that I already have.

Faithfully yours (or at least until version 8 comes along),

Celine

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Word of a new world wide web service has been spreading the last week.  It’s about NotchUp, a company that pays job candidates hundreds of dollars for an interview.

That’s right - you don’t have the job yet, and you’re already getting paid.  More about it from the official website:

The FAQ also answers some important questions such as:

Among their features is an interview fee calculator that helps you compute your fee based on your industry, years of working experience, educational attainment, current position and other criteria.  My results were for $200, which, I assume, is probably on the lower end.

What are your ideas on this service?  Has anyone tried this yet?  Have you had any success?

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We’re featuring something quite “analog” this week - a mug.  but it’s not just any mug, it’s a mug that lets people know what beverage you prefer!  Finally, a solution for those people whose assistants get their coffee wrong all the time - the Drink Selector Mug.

Twisting the metal bands reveals your beverage, milk, and sugar preferences.  According to the website:

The many options include: Decaf, Mocha, Tea, Latte, Cappuccino, Herb Tea, Hot Coocolate, plus various options for sweeteners and milks to get your morning drink just the way you enjoy it.

The only downside to the Drink Selector Mug is that it costs $24.  For a mug!

I bet almost everyone has at least one mug too many - they’re one of the standard gifts in offices.  Know how many “spare” mugs I’ve? 25.  I had to donate some of them and reuse others (as pencil holders, plant pots, etc.)  It’s up to you if you think the Drink Selector Mug is worth it.  It’s a great idea, but I probably won’t pay $24 for it.

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Many small business owners blinkered when it comes to debt - PeoplePerHour.com

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The Hudson Blue building in New York’s West Village first attracted my attention because Leonardo DiCaprio is moving into the building. The glass and steel modern building is a bit like the designer imposters version of the coveted Richard Meier buildings (if you like Meier, you’ll love Hudson Blue). The building is located between West 11th and Perry Streets. This apartment is one of the penthouses and has Hudson River views from the floor-to-ceiling windows. Building amenities include a “cyber doorman,” terraces on each floor and storage and ownership in the first floor facility which affords residents the capability to design and use as a fitness, media or meditation room. The apartment is an eighth and ninth floor duplex with three terraces. The lower floor has the dining/living room, galley kitchen and a bedroom while the upper floor is given over to the master suite with a sitting room/home office and spa bath with sauna. It is listed at $6.995 million.

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The Parisian neighborhood of Montmatre has a rich history in the arts. The hilly area was once home to Pablo Picasso, Van Gogh and others including Impressionist painter Pierre-Auguste Renoir. His home Ch

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