Filed under: Next huge thing, Small business
In the marketing world, the concept of “1-to-1 marketing” gets lots of buzz. After all, with the World wide web, it should be easy to personalize marketing messages, right?
Not necessarily. If anything, it’s proven to be quite difficult.
Well, that’s something that Genius.com is trying to solve. In fact, the company recently snagged $19 million in venture funding. The lead investor was Accel Partners, with additional funding coming from existing investors Mohr Davidow Ventures, Emergence Capital and Walden International.
With Genius.com, you can put together compelling emails for sales prospects. From there, the system tracks the leads and what are they looking at on your website?
Something else that’s important: it’s simple to use. “There is no need for IT,” said David Thompson, the CEO and co-founder of Genius.com, in an interview with me. “It only takes two minutes to setup. We wanted to delight our actual users.”
The upshot: Genius.com’s customers often come from word-of-mouth. Of course, that’s perhaps the best 1-to-1 marketing system you can have.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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