A new book (2007) on Baby Boomers titled Generation Ageless is full of interesting information about our generation, including the fact that we’re the subject of more research than any other generation in history. The book was written by J. Walter Smith, president of Yankelovich, and Yankelovich senior partner Ann Clurman, and we’re reminded that Daniel Yankelovich actually coined the term “baby boomers” to describe the post-war generation.
The authors attest that the boomer generation was influenced not as much by “sex, drugs and rock and roll” as they were by “The Psychology of Affluence.” In other words, only a very few dropped out, protested, and became hippies (about 1/4 of the college students of the late 60s).
Did we all sell out to the Affluent Society? What do you think?
(I will have more on this book in upcoming posts.)
Tags: affluent society, baby boomers, Marketing
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