Filed under: Next massive thing, Small business
Retrevo calls itself a “matchmaking service,” although it’s not another place for dating. Rather, the site allows consumers to deal with something that’s perhaps tougher than dating - trying to understand consumer electronics products.
As a sign of Retrevo’s opportunity, the company has raised $8 million. The investors include Alloy Ventures and Norwest Venture Partners (NVP).
The core of Retrevo is its Product Advisor. Basically, it’s an amalgam of things like community reviews, feature comparisons and pricing information. In fact, Retrevo helps you with the best timing for buying a product (for example, if a product has recently launched, it might be smart to hold off for awhile).
Something else: Retrevo has aggregated many user manuals, putting them into a PDF format. And these manuals are searchable.
Retrevo also has a blog post on the funding. Here’s a snippet: “At the end of day, we’re determined to make electronics buy and ownership enjoyable for everyday consumers. We’ve taken a couple of steps so far but we know many more are needed.”
Tom Taulli is the author of various books, including The Complete M&A Handbook
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