It’s easy to sit back and bemoan the economy and other external factors that may be causing your business to slow down. Pick your excuse here:
- People don’t want to spend the gas to get to my business; they’ve on their “gas faces” (See Speak Stock Trading’s Tisa Silver)
- People are on a “recession diet” (coined by Miranda Marquit of Yielding Wealth) and are spending less
- People are waiting to see what will happen next before they spend money.
- Other boomers are borrowing for living expenses (10% at one count), so they don’t have money for what I’m selling.
Maybe, maybe not. I do know that if people think something has a high value, they’ll still spend money on it. What can you do to give people the perception that your product or service has value? Think BENEFITS, not FEATURES.
Do you know why people buy what you’re selling? If you don’t know, take a poll and ask your current customers why they buy from you. Use that information to create more value, put money in ads that emphasize that value. The sooner you figure this out, the faster you’ll be able to capitalize on this concept and make more money. Soon, you will be saying, “Recession? What recession?”
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