Filed under: Small business, Technology
Over the past few years, there has been an explosion of social media - as well as many fundings. However, it hasn’t been easy for social media platforms to standout.
But, as for Wetpaint, things have been moving nicely. In fact, the company has announced a $25 million venture round (in all, the company has raised $40 million). The investors include: DAG Ventures, Accel Partners, Trinity Ventures, and Frazier Technology Ventures.
Essentially, Wetpaint grants you to create your own social media site - with pictures, blogs, videos and so on. So far, there are more than one million sites - with about a half a billion words (keep in mind that the system is extremely simple to use).
More importantly, Wetpaint has had lots of success monetizing the traffic, which is no easy feat when dealing with user-generated content. Even though, Wetpaint’s pages are optimized for major search engines, allowing for cost-effective traffic. And now with much more money in the bank, there’s prone to be a further push to get users to create many more sites.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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