This is an easy one for me. My epiphany, my moment of realization, came from reading The E-Myth Revisited by Michael Gerber.
The concept is simple: Work ON your business as if you were going to duplicate it, not IN your business, just “doin’ it, doin’ it, doin’ it.” In other words, figure out the system that will make your business work, so you can rest and do what you do best.
I love this concept. It makes intuitive sense to me and I love systems (I’m an organizer and planner by nature). So starting out a business with a plan is simple for me.
My “day job” is teaching people how to begin their businesses, and I always tell them to read The E-Myth, so they can learn how to begin it right. Some do, some don’t, but at least they get the general idea.
If you’re a baby boomer considering starting a business, this is the only book you’ll need. Seriously.
Tags: baby boomers, business opportunities, Michael Gerber, The E-Myth Revisited
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