I recently read an on the internet article about a retailer who described what he saw as the difference between Baby Boomers and Generation X’ers (those born between 1965 and 1980; i.e., children of Boomers) as shoppers.
For those of you boomers who own retail businesses, the differences might be important.
Baby boomers, this retailer said, were more careful, more patient shoppers, and they were more concerned about what he described as “provenance” (where the thing came from).
Gen X’ers, on the other hand, were described as mostly concerned with getting it bought (the Cable Guy “giterdone” philosophy). I took that to mean they weren’t as careful as shoppers.
If you’re a retailer, what has been your experience with Boomer shoppers vs. Gen X shoppers?
How would you market differently to a Boomer vs. a Gen X’er?
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