Finally. The modeling industry is waking up to the reality of 72 million baby boomers with $2 trillion in buying power. And we know that women do most of the spending, so marketers are now starting to target them. Case in point:
Image details: Larry Jones, Kim Alexis And Beverly Johnson Discuss Baby Boomer Stereotype served by picapp.com
TVLand’s new reality series “She’s Got the Look,” which selected 35-year old plus women (ok, they’re not quite ready for the 50-somethings, but they’re getting closer) and searched for the most photogenic. The winner of the competition is a 45-year old mom of 5, married 17 years.
That this show is on TVLand is no accident. The network targets people in their 40s and 50s, and they recently commissioned a study of baby boomer spending titled “Generation Buy: A Close Look at the Boomer Consumer.”
Tags: , baby boomers, She’s Got the Look, TVLand
Entries (RSS)