Filed under: Small business
Like many others, a friend of mine is having troubles with her business. And, to keep going, she needs an infusion of capital. However, because of the credit crunch, she can’t get a loan.
So what are the alternatives? Well, she’s thinking of raising money from friends and family (F&F). In fact, she thinks she has the ability to get about $100,000 or so — which is enough for her current needs.
But, of course, she’s concerned about the process. What if she’s late paying back the loan? What if the economy suffers for a long period of time?
Well, here are some things to consider:
Act as if you’re preparing a pitch to a venture capitalist: No doubt, you can get into a lot of trouble if you get F&F funds on an informal basis. Simply put, you are vulnerable to misunderstandings.
Take Tony Seba, who started PrintNation.com. To launch the business, he raised $500,000 from his mom and brothers.
However, he pitched his deal in a professional way. For example, he put together a business plan and investor presentation (which took several months). He also assembled the necessary legal documents.
Be clear about the risks: For the most part, F&Fs are not likely to have much experience regarding early stage investments. As a result, you need to be frank about the dangers.
The failure rate for early stage businesses is high. And, even if there’s success, it can take quite a long time.
“Make sure that your investors can live without the money,” stated Janine Popick, the founder and CEO of VerticalResponse. “You don’t want to get a call a year later from an investor who needs the money back.”
And, Janine thinks it’s important to have skin in the game. “I invested my own money in VerticalResponse,” she said. “I also went without a salary for two years.”
Third Party Administrator: If you structure a loan, there are companies that can facilitate the process, such as Virgin Money. For example, such firms provide standard forms as well as repayment plans and reporting services to credit agencies (this can help build your business credit). Moreover, there will be eligibility for tax benefits (such as interest deductions).
Actually, the founder of Virgin Money, Asheesh Advani, has written a great book on the topic: Investors in Your Backyard: How to Raise Business Capital from the People You Know
. It’s a tremendous resource for anyone who is thinking about raising capital from F&Fs.
Tom Taulli is the author of various books, including The Complete M&A Handbook
and The Edgar On the internet Guide to Decoding Financial Statements
. He also operates MergerBook.com.
Share This
Share This