What is this trend of calling Baby Boomers “seniors?!” That’s just wrong!
- One website for baby boomers has a domain name of http://seniorjournal.com/BabyBoomers.htm
- Another website touts a “babyboomer/senior” expo. Yuck!
- Each time I try to find photos of baby boomers for posts, I’ve to type in “senior” to get any photos that aren’t of 20-somethings.
My list of reasons why Baby Boomers are NOT seniors!
1. We are too young. Even though some are certainly now eligible for Social Security, the vast majority of boomers are NOT. Some boomers are still in their 40s and early 50s. Quit lumping all of us together.
2. Our parents are the “Seniors.” Younger boomers would have parents in their late 60s, early 70s; those of us who are older might have parents in their 80s and 90s. They’re the seniors.
3. Some boomers still have kids at home. Younger boomers are very apt to have children in high school, college. That’s not what I would call a “senior” experience.
4. 60 is the new 40.
5. We certainly don’t feel, think, act or look like “seniors.” Consider baby boomers competing as Olympic athletes.
Marketers and the media love to give labels to groups. Maybe this isn’t a huge deal to anyone else, but I am exhausted of being labeled as a “senior.” What do you think?
Tags: baby boomers, olympic athletes
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