Contest Reminder … What are your thoughts about The Age Curve?
Posted by: in Your Business What did you think about The Age Curve: How to Profit from the Coming Demographic Storm
Do you agree with Gronbach’s description of Baby Boomers as:
* Boomers say, “We are not our parents, and we never will beâ€
* Boomers are health conscious and work at staying healthy
* Growing up after the Depression, Boomers are not savers, and many are spending our retirement money
* Boomers aren’t graying; we’re getting better
* Boomers work to stay with the times, including technology
* Boomers are essentially lazy (we like to give gift cards because it’s easy)
* Boomers are swift to change partners; many are on their 2nd and 3rd marriages (I can identify with this one)
* Boomers have all the stuff they need; Boomer men have created the boom in self-storage facilities by filling them with all their stuff (I can DEFINITELY identify with this one - ask my husband)
Do you agree with Gronbach’s theory of “Generational Demographics” that the size and demographics of a generation matter in marketing to that generation?
To put yourself in the running to win a copy of the book, go to my August 28 post and write a comment, including your email address so I can send you the book if you win. That’s it. (I can only send to the U.S. and Canada.)
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