I’m convinced that there are three facets of any job, any work, anything you want to get done, for your business or your life. Call them “the huge three:”
- FAST
- GOOD
- CHEAP
And here is the trick: You only get two of the three for any one job, for any one product, for any one business situation. If you want it fast and good, it won’t be cheap. If you want it cheap and fast, it won’t be good. And if you want it cheap and good, it won’t be fast.
If you want the new home you’re building to be done fast, and you want it to be done well, you’ll have to pay massive bucks to get it done.
If you want your service business to be known as the BEST and the FASTEST, you will have to charge a lot for your services.
I also believe that there are no exceptions to this Rule. It is one of the few rules in the world to which there are no exceptions. I dare you (ok, I double-dog dare you) to find one exception to this rule, anywhere in the world this day.
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